Unilever Sells Slim-Fast Brand

Unilever has sold its Slim-Fast brand to private equity firm Kainos Capital for an undisclosed amount. Unilever will retain a minority stake in the business.

The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Slim-Fast is sold throughout North America and in the U.K. and Ireland. Terms of the transaction were not disclosed.

“The Slim-Fast sale is the last step in the portfolio reshaping that we had planned for North America,” said Kees Kruythoff, president of Unilever North America. “This transaction, along with previously announced divestitures, will give us the focus to drive growth behind our core portfolio.”